Jaagore – Soch Badlo

Tata Tea's clarion call of Jaagore had got India sensitized to exercising people's franchise through voting and to fight corruption. But, the last few years had been the most trying for Indians. In trying times, Tata tea wanted India to awaken to positivity.

The Solution

Soch Badlo – A community where positivity begets positivity and enables a more positive India. The largest curated body of positive content across categories.